Drum Corps Planet announces first annual ‘Corps Awards’ winners

Drum Corps Planet (www.drumcorpsplanet.com) has announced the winners of the 2003 Corps Awards.

The awards were given to participants and organizations whose marketing programs and professionalism exemplify positive drum corps marketing and public relations.

The Drum Corps Planet project was founded on the belief that the Internet represents the most efficient, most valuable and untapped marketing tool for drum corps. As a niche activity, drum corps has always remained just “below the radar” of major media and regrettably out of the public eye. Over the past 20 years, the number of active corps and corps related organizations has fallen off tremendously.

To turn the tide, a fan by the name of George Dixon initiated a project that became Drum Corps Planet.

“The corps activity must more effectively utilize the power of the Internet — through direct marketing and a positive, prominent net presence — to reach both our potential new members and a new audience segment,” Dixon said. “Statistics show that young people spend more time on the Internet than any other population segment — and also that they are more likely to employ Internet tools to seek out information on topics of interest than traditional media resources. Especially for the junior corps activity, this means maintaining an effective marketing presence on the Internet is a must!”

Those at Drum Corps Planet believe effective use of the Internet for marketing can provide necessary, affordable means to reverse the trend of declining corps while increasing awareness of the activity worldwide.

Bearing this in mind, the staff of DCP developed a plan to reward activity personalities and organizations that strive to meet the challenge of increased public visibility and marketing presence by way of the Internet and community involvement. Using their core beliefs as the basis criteria, Drum Corps Planet will annually recognize marketing achievement and professionalism in public relations that results in positive exposure and change within the activity.

DCP member and graphic design artist Jeffrey “Doc” Zehner designed the logo and award.

Each year, the Corps Awards will be bestowed in late spring, recognizing positive marketing, drum corps programs & individuals from the preceding year.

Nominees for the 2002 Corps Awards were selected by committee members drawn from a cross section of the corps community representing junior corps, senior and alumni corps, site administrators and fans. After review, the same committee voted from among the list of nominees and awarded honors to the organizations or individuals who meet the awards criteria.

The nominees and winners are as follows, with the winners in bold face type:

Most Influential Individual
Jeff Fiedler, Cavaliers
J.W. Koester, DCI Div II/III Coordinator
Rick Bays, Capital Regiment
Bob Fields, Jersey Surf

Most Influential Organization
The Cavaliers, Rosemont, IL
Renegades, San Francisco, CA
Troopers, Casper, WY
Madison Drum and Bugle Corps Association, Madison, WI
Blue Devils, Concord, CA

Most Effective Marketing Campaign
Feeder Unit Strategy, Jersey Surf
Loud Music Symposium 3, Renegades
2002 Membership Campaign, Magic of Orlando
2002 Membership Campaign, Chicago Royal Airs

Grassroots Marketing Guru (Non-marketing professional responsible for drum corps marketing)
Mike Nash, Impulse Youth Arts Association
Board of directors, La Crosse Blue Stars
Bob Jacobs, Jersey Surf

Professional Marketing Guru (Marketing professional responsible for drum corps marketing)
Lee Rudnicki, San Francisco Renegades
Brian Marsalli, Santa Clara Vanguard
Dave Wilson, DCI.org
Larry Aldrich, Blue Devils
Jeff Zehner, Reading Buccaneers

Marketing Achievement in Division I
Blue Devils
Seattle Cascades

Marketing Achievement in Division II
Jersey Surf
Capital Regiment

Marketing Achievement in Division III

Marketing Achievement in Senior/Alumni
Carolina Gold

Marketing Achievement – General/Activity Related
Drum Corps Radio
Diceman Radio
Drum Corps World

Best Activity Web Presence – Division I
Seattle Cascades
Santa Clara Vanguard
Phantom Regiment

Best Activity Web Presence – Division II
Capital Regiment
Pacific Crest
Jersey Surf
East Coast Jazz

Best Activity Web Presence – Division III
Blue Stars
Scenic City
Lehigh Valley Knights

Best Web Activity Presence, Senior/Alumni
Reading Buccaneers
San Francisco Renegades
De La Salle Drum Corps

Best Web Activity Presence, General/Activity Related
DCE (Drum Corps Europe)

Most Improved, Division I
Phantom Regiment
Seattle Cascades

Most Improved, Division II
Allegiance Elite
East Coast Jazz
Magic of Orlando

Most Improved, Division III
Edmonton Strutters
Lehigh Valley Knights

Most Improved, Senior/Alumni
San Francisco Renegades
Carolina Gold
Chops, Inc.

Lifetime Achievement in Drum Corps
This award is bestowed posthumously, with honor and reverence to Col. Truman H. Crawford, USMC Ret.
Col. Crawford was unanimously nominated and unopposed.